The New Language of Real Estate: Simplex 3D Returns to New York

On May 7, 2025, Simplex 3D made its way back to New York City to take part in one of the real estate industry’s most exciting events—The Real Deal NYC Forum. Hosted at the Metropolitan Pavilion in Manhattan, the event brought together over 3,000 professionals from across development, brokerage, investment, and technology. With more than 50 exhibitors representing every corner of the real estate ecosystem, the forum offered a vibrant opportunity to connect, learn, and discover the innovations shaping the future of the built environment.

Providing Context in a Disconnected Real Estate Landscape

As complexity continues to rise across the real estate industry, Simplex 3D is strengthening its commitment to closing the gap between vision and execution. With its unified, visual, and data-driven SaaS platform, Simplex 3D empowers developers, planners, brokers, and other stakeholders to collaborate more efficiently, move faster, and make smarter decisions—together.

In an exclusive interview with The Real Deal Brand Studio, AviAflalo, co-founder and CEO of Simplex 3D discussed how their all-in-one solution is helping users add real-world context to tasks in an often-siloed development process.

“The real estate process has long been weighed down by outdated tools, siloed workflows, and a lack of context,” says Avi. “We believe real decisions need real context. That’s what we bring—a new layer that transforms planning, building, and selling into a shared experience.”

Spotlight on the Innovation Stage

At this year’s event, Avi took to the Innovation Stage, where he delivered a speech that examined the systemic inefficiencies that have long challenged the industry, and how a shared, contextual language can bring alignment to stakeholders at every stage of the process.  

He later joined a panel moderated by Brian Tormey, NTP (TitleVest) with Theodore Kofman (WSP), Gregory Fortino (Metropolis Group Inc.), and Shlomi Reuveni (REUVENI Development Marketing) where they discussed how innovation is streamlining planning and boosting transparency. They also highlighted some of the most pressing challenges facing the industry today:

• Aligning diverse stakeholders with often competing priorities—striking a balance between feasibility, design, market appeal, and emotional impact
• Establishing a shared language to replace fragmented communication and eliminate siloed workflows
• Unlocking the potential of AI in real estate, enabling smarter site analysis, accelerated feasibility studies, and more intuitive, adaptive workflows
• Solving the data dilemma by improving access to contextual information, empowering better insights and faster decision-making

Bridging the Disconnect

With Smarter. Faster. Together. as its rallying theme, Simplex 3D returned to New York to present its vision for uniting the fragmented real estate journey from vision to sale. In a field often marked by fragmented workflows and missed opportunities, the company is pioneering a new model—one where every stakeholder shares the same reality and can collaborate with clarity.

As real estate enters a new era shaped by AI, immersive visualization, and data-driven insights, Simplex 3D remains at the forefront with tools built for what’s next.

“We’re not just building software,” says Aflalo. “We’re building a shared reality—one that helps the industry finally connect all the dots.”