Simplex 3D is a groundbreaking, global B2B SaaS 3D platform designed as a professional working tool for real estate professionals.
Simplex 3D is giving real-estate professionals a new perspective on reality, so that they can build their own real-estate world confidently. Our collaborative SaaS platform brings all perspectives to the forefront, giving urban planning & the real estate industry access to layers of integrated data, revealing all angles for better decision-making across the board. With their own 3D workspace, municipalities, architects, brokers, developers, construction companies, and more, can now explore, plan and collaborate without ever leaving the platform.

Please note: We only accept US based applicants located in the NYC area.

The Role:

We are seeking a passionate and data-driven Senior Product Marketing Manager (PMM) to lead our U.S. expansion and play a crucial role in the product-market fit (PMF) validation process for our 3D SaaS platform in NYC, Miami, and nationwide. This is a unique opportunity to shape the future of Simplex 3D and contribute to our market success.

Responsibilities:

Market Research & User Insights:

• Conduct in-depth market research to understand the needs, challenges, and current workflows of key decision-makers in the NYC real estate industry (developers, brokers, architects etc.).
• Develop detailed ICPs and user personas to represent ideal customers within each target segment.
• Analyze competitor offerings, pricing models, and marketing strategies.
• Collaborate with the sales and support teams to gather customer feedback and identify potential use cases.
• Analyze and understand customer needs to create repeatable winning strategies including differentiated positioning, value-based messaging, market shifts, product requirements, packaging, customer evidence, and content.

Value Proposition & Messaging:

• Develop and craft compelling and differentiated USPs and messaging that clearly communicate the benefits of Simplex 3D for the real estate market, while addressing each segment’s specific pain points.
• Manage and maintain product messaging consistency across all marketing channels.

PMF Validation & Measurement:

• Work closely with the product and development teams to ensure the platform aligns with user needs and market requirements.
• Develop and implement a data-driven approach to measure the success of the PMF validation process.
• Track key performance indicators (KPIs) such as customer acquisition cost (CAC), conversion rate, user engagement, and Net Promoter Score (NPS).
• Analyze results and provide data-driven insights to inform product development and marketing strategies.

Requirements:

• 3-5 years of experience in product marketing, preferably in Global B2B SaaS; experience in prop-tech is highly desirable.
• Strong understanding of market research methodologies and user persona development.
• Excellent written and verbal communication skills, with the ability to craft compelling and targeted messaging- Native English is a must. 
• Proven storyteller with the ability to enable others to deliver memorable product narratives
• Broad analytical skills to source relevant information that informs and validates product positioning and messaging
• Proficiency in marketing automation tools and data analysis platforms is a plus.
• Intellectual curiosity, critical thinking with an innate desire to bring new category-defining products to market
• Strong project management, presentation, and communications skills
• Independent self-starter with a growth mindset and ability to collaborate effectively across teams

Benefits:

• Lead the charge at the forefront of innovation in the prop-tech space, bridging the intersection of technology and real estate.
• Play a key role in shaping the future of Simplex 3D.
• Work in a dynamic and fast-paced startup environment.